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Clear insights into the varied ways that customers consume software are essential for software suppliers. Revenera’s Michael Goff draws on his marathon training experiences to highlight how, just as not all racers are the same, not all software customers are the same. Understanding and meeting end-users’ needs can secure an ongoing relationship between supplier and customer.

Revenera’s Victor DeMarines highlights how important it is for software suppliers to offer various licensing models to meet customers’ needs. He addresses hybrid models of software deployment and monetization, how to align price and value, and the strategic changes that suppliers may embrace to help support their plans for revenue growth.

Nicole Segerer, vice president at Revenera, reflects on findings from the newly-released annual Revenera Monetization Monitor. Segerer sheds light on how software suppliers use monetization and deployment models, how to support customers’ needs, and the impact of the COVID-19 pandemic.

“Offering products and pricing that resonate with buyers and maximizing revenue is more important than ever. That’s clear as software companies respond to the rapidly changing business needs driven by the COVID-19 pandemic. Software suppliers continue to review their monetization and deployment models to meet customers’ needs."

The annual 2020 Revenera Monetization Monitor: Monetization Models and Pricing report provides product executives at software and device companies with benchmarks about pricing, delivery and monetization.

Marty Mellican, Revenera’s Vice President and Associate General Counsel, addresses the eight safeguards that are essential for a robust software protection program, highlighting that frequently only half of these protections of intellectual property are implemented.

IT Pro Portal asked Revenera's Alex Rybak to discuss the importance of managing open source risk through governance and automation during Covid.

Software Business Growth Magazine invited Revenera's vice president of product management Vic DeMarines to share his thoughts on how product management professionals can leverage usage intelligence to build better products.

SD Times included Revenera in its annual SD Times 100 list highlighting companies that "tear down walls" in the software industry. Revenera was awarded the recognition in the development tools category.

SD Times quotes Flexera CEO Jim Ryan on the rebranding of the Flexera division that focuses on software monetization, software composition analysis and installation. “Our division serving software and IoT companies has a new name, Revenera. This rebranding will result in better experiences for our customers and clearer understanding in the market about Revenera’s unique strengths: helping technology suppliers build better products, accelerate time to value and monetize what matters.”

Being license compliant when using open source software is necessary in order to protect intellectual property (IP), minimize legal complexity, and secure real financial savings. Here, Flexera’s Nicole Segerer offers insight about best practices for open source management.

Within the realm of software monetization, an all-encompassing view of the customer relationship can bolster customer satisfaction, help develop new markets and create revenue. Flexera’s Nicole Segerer illustrates how flexible licensing models can support this approach and deliver value to customers.

According to Flexera, open source users often under-report open source usage, resulting in licence compliance issues and vulnerabilities being present in their applications.

In this exclusive Martech Buzz conversation, Nicole Segerer, vice president of global marketing and enablement and Vic DeMarines, vice president of usage analytics products at Flexera, discuss the details of this acquisition, their plan to leverage the software usage analytics space in the U.S., and more.

IT Briefcase conducted an exclusive interview with Kendra Morton on Flexera’s annual State of Open Source License Compliance report.

Flexera's Dave McLoughlin discusses benefits of open source and how careful planning and management can minimize unintended consequences, protect data, and protect your business.

This article, the fifth in a six-part series by Flexera’s Cris Wendt about monetizing IoT, evaluates product packaging: the methodology for partitioning product functionality to bring different products to market with a variety of offerings, such as a single product leveraged by different SKUs to generate multiple revenue streams.

Flexera has been selected as the winner of the “IoT Enablement Company of the Year for the Enterprise Market” award in the 4th annual IoT Breakthrough Awards program from IoT Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies, and products in the global Internet-of-Things (IoT) market.

Research from Flexera shows how product managers and customer executives at software and device manufacturers can better understand and improve the relationship between monetization and customer relationships.

This article is the fourth in a six-part series about monetizing IoT by Flexera's Cris Wendt. In this article, Wendt offers a deep dive into monetization metrics and the units that matter most to customers.