SaaS Monetization for Applications

HYBRID MODELS

IDC predicts 18.8% CAGR for subscription SaaS and PaaS offerings through 2025, but it also predicts 15.9% for subscription on-premise solutions. While the growth of SaaS is clear, so, too is the long-tail of on-premise software. Software suppliers need a central monetization strategy and systems across their product lines – regardless of deployment model – to reduce the complexity and operational overhead of managing products in silos. Revenera’s SaaS monetization solution enables suppliers to:

• Leverage existing investments in entitlement management and centralize back-office operations
• Maximize visibility into customer adoption of SaaS offerings
• Streamline processes for provisioning and fulfilment across product offerings and deployment models

Growth and Flexibility Through Market-Leading Entitlement Management 

Software suppliers using a homegrown entitlement management solution for their initial SaaS offerings often face challenges that limit their flexibility in meeting changing customer needs. Suppliers should try to predict how many changes they expect in their monetization model once the product is launched. Simple models, often suited to low-cost products, are straightforward; changes to the price points, but not the underlying strategy, are to be expected. Business software monetization, however, often requires more iterations, change of metrics, and even customer-specific pricing. Revenera’s market-leading entitlement management enables suppliers to:

• Adopt and implement new packaging and pricing models without the complexity when entitlement management is hard coded into the SaaS application
• Reduce reliance on engineering resources to develop and maintain entitlement management functionality and enable a focus on core competencies and the delivery of new functionality and the reduction of support cases
• Provide deployment-agnostic access to applications with the same entitlement use rights giving customers the flexibility they demand