SOFTWARE MONETIZATION PRODUCTS
Retention and Churn Analysis
Acquiring new customers is essential to growth, but retaining current ones is equally important
Research shows that increasing retention by 5% actually increases profits anywhere from 25% to 95%. Having an efficient mechanism to measure churn, or user attrition, and learning about what is triggering users to move away from your product is crucial in improving your conversion and retention rates. By measuring user engagement and churn rates for new installations you can measure how long users stay engaged with your application after installation and visualize at what point in their evaluation cycle users drop your product.
Compare how engagement and churn patterns vary between different versions, editions, languages or other user profiles or understand whether users are making good use of your trial period. Analyze churned user profiles to identify the product details, OS profile and hardware specifications of users who churn away from your product to determine if a specific profile of users is more likely to churn away. Once you have identified the factors leading to churn, you are in a better position to take steps to improve retention.
WHAT IT CAN DO
- Help build customer loyalty by understanding usage behavior to increase retention
- Compare usage trends of active versus less active customers
- Visualize customer drop off points or time to abandonment
- Compare attrition rates among cohorts to identify patterns
- Optimize marketing campaigns and product messaging by propensity to churn
Resources
Data Sheet
Usage Intelligence
Software usage analytics gives you powerful insight to build better products, convert trial users, and retain customers.
Webinar
Unlocking On-Premises Software Growth with Product Usage Data
Register today and get ready to re-evaluate your approach to product management, software development, and customer engagement to support hybrid growth initiatives.
Webinar
Transforming Software Usage Data into Actionable Insights
Watch Revenera’s VP, Product Management, Software Monetization, Vic DeMarines to learn how software suppliers are leveraging software usage data and hear about the types of usage data that can yield significant and actionable insights.
Webinar
Software Usage Analytics for Desktop Applications
In this session, we’ll dive deeper on what’s relevant for Desktop Applications when it comes to Analytics. We’ll discuss questions that need to be answered, and there will be plenty of time for you to ask questions of your own as well.
Webinar
Defining Success Metrics to Improve Software Customer Value
Solibri’s Product Director, Juan Rodriguez, will share the story of the company’s goal to be more data-driven – and what they have learned about their customers in the process. He will discuss how they now make decisions about adding new features.
Webinar
Turning Trial Users into Successful Customers
Join Revenera and TechSmith for a discussion about experimenting with data-driven onboarding to boost customer experience during trials and drive business outcomes.
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Usage Intelligence
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