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While it isn’t quite time for usage-based monetization models to overtake subscription in terms of revenue, it’s definitely time to realize the complementary nature of these models. Revenera’s Paul Bland, senior director of product management, shows how.

"'Effective usage data collection practices are clearly providing an advantage to those software producers,’ said Nicole Segerer, General Manager at Revenera. 'Siloed approaches, cumbersome manual processes, or collecting data but letting it go to waste are examples of common impediments that prevent technology companies from analysing their usage data in a way that would support improved software monetisation and strengthen their revenue initiatives.’"

“The Revenera Monetization Monitor: Software Usage Analytics 2025 Outlook report … is the third and final report in this year’s series, which provides product executives at software, intelligent device, and IoT companies with insights into software usage and analytics trends."

"While subscription models remain top for expected growth, the Revenera Monetization Monitor 2025 Outlook indicates a sharp rise in outcome or value-based models, as well as usage-based approaches. Suppliers who are proactive and able to quickly implement these new models are better able to grow revenues while helping to offset the growing cost of running software in the cloud."

"As 'growth at all costs' mindsets fade and profitability comes into sharp focus, software developers are increasingly offering usage-based models to complement subscriptions."

"As software suppliers work to drive profitability, extensive reliance on usage-based pricing is more prevalent than a year ago. Successful initiatives must overcome the biggest barriers to the growth of annual recurring revenue: delayed time to market-for-new features/enhancements and customer acquisition."

"The Revenera OSS Inspector plugin enables developers using IntelliJ IDEA, an integrated development environment (IDE), to examine, within the IDE itself, the licenses and security vulnerabilities associated with the OSS components used in the application code. Without leaving the IDE, developers can immediately assess security risks to determine whether they require further review and remediation."

Efficient IoT medical device cybersecurity initiatives are essential as the healthcare field becomes increasingly digitized. Alex Rybak, a senior director of product management at Revenera, provides an overview of the evolving regulatory mandates impacting this industry and explains the role of security documentation.

"'Software suppliers face two megatrends that they can take advantage of to improve their market position. Because Cloud and AI costs are driving up their operating expenses, product teams are considering how to respond to this pressure with pricing and packaging changes. At the same time, insight into real product usage and customer value is more available to suppliers than it has ever been,' said Nicole Segerer, General Manager at Revenera.”

Detailing how “software piracy statistics paint a grim picture of software misuse and loss of revenue for tech companies,” Tech Report cites Revenera’s research showing that, “in 2023, software piracy was a major cause of revenue loss for 40% of software suppliers – up from just 17% the year before” and that "piracy is particularly prevalent in China, Russia, the US, and India."

Your software is excellent. So, what’s preventing your customers from knowing more about—and adopting—more of your software offerings? Revenera’s Paul Bland, senior director of product management, offers insights on how to allow cross-portfolio access so customers can gain value from your full range of applications, improving your sales pipeline and retention.

The Revenera "OSS Inspector plugin allows developers to evaluate the security risks of OSS components without leaving their IDE. By doing so, they can immediately determine if any components require further review and remedial action. This capability ensures developers have a clear understanding of the dependency tree before new components are added to the codebase.

Revenera announced OSS Inspector, a comprehensive, time-efficient approach to open source software (OSS) management. The Revenera OSS Inspector plugin enables developers using IntelliJ IDEA, an integrated development environment (IDE), to examine, within the IDE itself, the licenses and security vulnerabilities associated with the OSS components used in the application code. Without leaving the IDE, developers can immediately assess security risks to determine whether they require further review and remediation.

When making the transition from on-premises deployments to SaaS, focusing on the customer journey is essential for success. Revenera’s Sheela Bilderback, a project manager, shares six best practices to support customers’ needs—and how to help meet your revenue goals.

Software producers and IoT device manufacturers can grow their recurring revenue by helping users access a full portfolio of offerings. This cross-portfolio access is made possible through new, flexible approaches to licensing. Revenera’s Paul Bland, senior director of product management, shows how sales and marketing teams can support such a shift—and how agile licensing can help meet revenue goals.

Usage data, captured through the licensing process for IoT medical devices and the software running on them, can be analyzed to help grow revenue and drive innovation in the healthcare field. Victor DeMarines, vice president of software monetization product management at Revenera, evaluates the data protection mandates (from the FDA and HIPAA), explains why a shift to automated processes for updating devices is increasingly crucial, and details the resulting monetization benefits available to manufacturers.

Effective data management for software entitlements and billing can help software suppliers and their customers avoid the waste that’s often associated with siloed initiatives. Victor DeMarines, vice president of software monetization product management at Revenera, evaluates the importance of aligning software entitlement and software billing systems with the same usage data. 

Software buyers who receive a software bill of materials from technology providers should know how to make the most of it. Revenera’s Alex Rybak, who heads up Revenera's Open Source Program Office (OSPO) and is a member of the internal cybersecurity and incident response teams for both Revenera and Flexera, details best practices for using an SBOM.

Optimizing the monetization of software products requires a clear understanding of how customers view and use a product. Sheela Bilderback, a project manager at Revenera, details what technology companies and their product managers should evaluate in order to support the customer journey and minimize customer churn. She addresses how to evaluate the customers’ POV, how to streamline subscriptions, the role of effective communication, and how to integrate customer feedback. 

Bills of materials (BOMs) are increasingly necessary in various areas of technology production. XBOMs—representing either a specific focus area or an expanded software bill of materials (SBOM)—play an important role in protecting tech stacks. Revenera’s Venkat Ram Donga, director of product management, explains XBOMs and how they support cybersecurity initiatives.